Poster for San Francisco State University production of La Finta Giardiniera

Project Brief

Poster and branding collateral for La Finta Giardiniera (Pretend Garden Lady) by Wolfgang Amadeus Mozart for the Fall 2018 San Francisco State University Dance and Theater production. The poster and complimentary imagery will explore the setting of the play (1980s) and utilize the fashion and graphic design style of the contemporary style period chosen by the plays producer.

Concept

After several meetings with the clients, we found some common talking points of these meetings and developed themes and imagery based on them.

From this we organized several theme variations based around the 1980s, colorful imagery, and an illustrative half tone image treatment to get the look the client was looking for.

After establishing a stylistic approach, I created around 40 variations and approaches for review by the client to reach the final product. Here are a few of them.